We are creative thinkers. And, our Green means:

Money - Improve bottom-line results
Growth - Develop innovative strategies
Changing Landscape - Turn new challenges into opportunities
Proactively Leap Ahead - Identify trends, stay ahead of the competition
Environmentally Friendly - Help make our world a better place to live

Curious?

Curious? We are.

We use our sense of curiosity to get under the skin of who you really are, to touch your customers through creative expression in all shapes and forms.

Web/Internet.

SEO – Search Engine Optimization.

Professional search engine optimization (SEO) strategies are based on sound marketing principles to make sure your Website gets to the top of the search page and stays there.

We focus mainly on natural search engine methods through cutting-edge technology and highly experienced technical staff.

Our SEO will significantly improve their search engine rankings to help achieve their sales goals. Combining organic, paid and e-mail marketing tactics, we will create and optimize your Website pages to get great results.

Call us today at 608-831-2002 and let’s start building your Web presence!

Website Optimization
Landing Page Optimization
SEO Process and Code of Ethics
SEO Content
Search Engine Marketing
Link Building Services
PageRank Services
SEO Analytics: SERPs Statistics Analysis

Website Optimization

Your Website should be built based on professional and proven Website optimization practices.

We build Websites with search engine optimization (SEO). From the content management systems we use, to the coding best practices we employ, we ensure that your Website has the best possible technical foundation to get found by search engines.

If you are looking for a Website redesign, when designing your Website we ensure that you do not undo any of your past SEO efforts.

Landing Page Optimization

Effective landing pages are built with landing page optimization and designed to make your customers take action and convert traffic.

We use best practice search engine optimization (SEO) to give you organic, paid social and e-mail marketing traffic and conversions. Your unique landing page design will be loaded with content to help you succeed with your pay-per-click (PPC) e-mail campaigns and social media marketing. To rank organically, we fit your landing page in a logical place on your Website navigation, add content, build internal links and tie it in with the rest of your Website.

Combining organic, paid and e-mail marketing tactics, we will create and optimize your landing pages with a clear call to action to get great results.

SEO Process and Code of Ethics

Professional SEO professionals employ ‘white hat’ SEO process and code of ethics. Organic search engine optimization is essentially a strategy and as such no guarantees can be made.

Our objective is to move your Website higher in rankings and maintain long-term site visibility. No ethical SEO professional can offer a #1 position guarantee for any major search engine. However, a top 10 or 20 ranking is attainable with hard, ongoing work and relevant keywords.

Our SEO professionals will not promise instant results with SEO – it could be days, weeks or even months before your Website begins to move up in rankings. We cannot speed up the process as search engines have scheduled times to include submitted sites into their database.

For projects that require guaranteed inclusion, consider using paid search and inclusion programs such as Google’s Ad Words.

Search Engine Marketing

Search engine marketing (SEM) will help increase your B2B business presence on the Internet. SEM improves your Website page rankings in organic search results and optimizes your pay-per-click (PPC) campaigns.

We write fully optimized content and strategies to direct Web traffic and customer interactions. We focus on increasing your Website’s traffic and more conversions.

Our SEM services will help you achieve top page search results for relevant keyword phrases on all major search engines - Google, Yahoo and Bing.

SEM campaigns include search engine optimization (SEO), paid search management, link building, reputation management and social media.

Link Building Services

Link building services help market your Website and its content on the Internet. Page rank is a system Google uses to measure your ‘online reputation.’ You are measured by how many sites link to you, the credibility and quality of those sites.

We will develop a strategy to build a strong link building program for your Website, creating solid links from respectable sources. We will help develop maximum exposure for your Website by linking to sources that are reputable such as blogs, articles, different search engines and directory listings.

We only use ‘white hat’ reputable link building methods. Spam contents and suspicious links will harm your Website’s reputation.

PageRank Services

We offer PageRank services. Your Website’s online reputation is one of the key factors in determining Search Engine Ranking Positions (SERPs). It is also one of the most challenging aspects of SEO to change.

While it is not a good idea to become focused on increasing PageRank purely for the sake of obtaining a higher score, the score itself is a good indicator of how well you are marketing your Website.

PageRank is a link analysis algorithm used by Google that assigns a numerical weighting to each element of a Web page, with the purpose of ‘measuring’ its relative importance. The number and quality of incoming links to your Website determine PageRank. The better your PageRank the higher you show up in Google search results.

We will develop a strategy to build up the PageRank for your Website.

SEO Analytics: SERPs Statistics and Analysis

SEO Analytics: SERPs Statistics and Analysis will help ensure that your Website continues to be a great marketing tool. Search engine optimization (SEO) is an extremely important factor of your Website success, and routine measurement of effectiveness of your Website is imperative.

Google Analytics and the AddThis social media share tools are tools that we include in each Website we develop. These services provide detailed analysis and reports for free.

Google Analytic reports will include Web traffic analysis such as site visits, pages per visit, site bounce rate, average time on site, browsers used by visitors, connection speed, percentage new visitors, visitor loyalty, length of visit, top traffic sources, top keywords, referring sites, content performance analysis, top pages and top exit pages.

One of the most important SEO considerations when redeveloping a Website is ensuring that you do not ‘undo’ any of your past SEO efforts. This means carrying over any existing PageRank or inbound links that your existing site already has.

During the Discovery phase, we will use our SEO software to run a report on your existing site. We will use this report as a benchmark to measure the effectiveness of your news site, and also to determine the number of inbound links your site currently has and to what pages they link. Using our tool’s scale, we’ll measure your Website’s overall Domain authority. This allows us to find where you stand in your industry as compared to the statistics of your top competitors.

So, how do you pronounce that?

Con.cen.tre (kon-sen'tur) Bring, direct into focus or alignment; To converge or cause to converge; Come to a common center.

Concentre Communications, headquartered in Madison, Wisconsin and serving the Chicago area, is a full-service traditional and online boutique agency for branding, marketing and communications. We are certified by Dane County as a Women Business Enterprise and part of the Targeted Business Enterprise Program, by the Wisconsin Department of Transportation and through the Wisconsin Department of Commerce as a Woman-Owned Business Enterprise – a diversified company. We have won many awards for our work in editorial, graphic design, Website design and brand identity. We are most proud of our numerous successes for our clients as evidenced in the longevity of many of our accounts.

Advertising | Media Planning | Buying

Concentre Communications is a full-service, integrated marketing agency that specializes in advertising, creative development, copywriting, media planning and buying for outdoor, print, radio, Internet advertising, interactive advertising (banners, rich media, content) for business-to-business, B2B, business-to-consumer, B2C companies.

Branding | Identity

Concentre Communications specializes in branding that assists clients with positioning, strategic brand marketing campaigns, business development, identity standards, corporate identity, keyword messaging and communications measurement and benchmarking. We specialize in generating and executing ideas that build brands, create and foster relationships and generate success for our clients. We raise a company’s profile through consistent branding.

Corporate Communications | Investor Relations

Concentre Communications specializes in public relations and providing corporate communications, investor relations, stakeholder communications, financial communications, employee communications, image communications and community relations activities. We help clients build awareness, launch new products and enter new markets.

Graphic Design | Illustration | Flash

Concentre Communications focuses on graphic design, offering a complete range of creative services. We develop print and digital sales, promotional and marketing materials. We manage photography, art, print and production. We do original illustrations and Flash work. We offer logo development, corporate identity systems, creative direction, copywriting, strategic development for print communications and Website development. We design promotional materials, catalogs, packaging, point-of-purchase displays and interactive marketing and e-newsletters.

Market Research | Planning | Strategy

Concentre Communications offers research to develop new or refine identity. We define image, key company messages and convey that image through various communication mediums. Our work includes strategic planning and surveys. We help improve our clients’ competitive stance. We develop marketing campaigns using marketing analytics and optimization, direct e-marketing and strategy.

New Media | E-Marketing | Internet Strategy

Concentre Communications offers interactive and cost-effective Internet marketing for advertising, social media, search engine marketing, SEM, e-mail marketing, viral marketing, online marketing, online design, targeted Internet advertising and permission-based opt-in e-mail marketing. We use digital, social media, content and print to capture attention for our clients. We exploit the benefits of the Internet using social marketing and communities.

Public Relations

Concentre Communications provides public relations, PR, corporate communications and media relations through an image that accurately reflects a company. We help extend advertising reach and impact. We engage and motivate customers, employees, investors, distributors, suppliers and community. We contact the media, develop relationships, pitch and secure story placement. We also do senior-level communications counseling and media training. We plan and are proactive with crisis and issue management and grassroots campaigns. We write press releases and edit copy. We offer editorial and proofreading services. We write and design white papers and articles for placement.

Sales | Marketing Materials

Concentre Communication creates marketing support for product and service promotions and to increase sales. We do print and online collateral including catalogs, brochures, packaging, sales literature, tradeshow booths and materials.

Website Design | Development | Optimization

Concentre Communications designs and develops Websites, Intranets, Extranets, blogs and forums. We do search engine optimization, SEO, e-commerce sites, content management sites, programming, coding, content entry, CMS, analytics, tracking, and maintenance. We help generate Internet buzz, build traffic, maximize exposure and increase sales. We leverage our domain expertise and technology experience to deliver award-winning Web campaigns across digital disciplines.

Think Green. Think Creatively.® Think Concentre Communications.

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