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Concentre Communications Announces New Brand Identity Developed for Federal Industries

MADISON, Wisconsin – Federal Industries, a leading manufacturer of fresh food display cases, introduced a new brand identity, logo and Website developed and designed by Concentre Communications that represents the credibility and integrity that have always been core values of the company.

“As we evolve and progress, we know it is critical that our organization remains relevant and vital,” said John Minahan, president. “We believe our new brand identity—specifically its sophisticated colors and creative reference to classic and contemporary styles will help tremendously in giving us a forward-looking, energized company persona.”

The logo is modern, contemporary, lively, colorful and emphasizes quality in products and services.

The newly designed Website has an intuitive structure, focuses on customer service and incorporates a clean, simple layout that allows customers to quickly locate information with fewer steps. The navigation features include an easy-to-use menu bar and fewer pages to click through to locate information on the site, contact information, product and technical specifications.


About Concentre Communications, Inc.®

Founded in 1980, Concentre Communications, Inc.® is a recognized leader in strategy-based brand identity. The agency provides customized services in marketing, public relations, design, Interactive and new media. The Greater Madison, Wis.-based firm’s slogan is – Think Green. Think Creatively.® for all of its client work.

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